Loyalty - The Art of Business Travel https://www.theartofbusinesstravel.com The Ultimate Guide to Corporate Travel in Asia-Pacific Fri, 04 Oct 2024 00:43:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Accor’s ALL Elevates Collaboration with KrisFlyer https://www.theartofbusinesstravel.com/news/accors-all-elevates-collaboration-with-krisflyer/?utm_source=rss&utm_medium=rss&utm_campaign=accors-all-elevates-collaboration-with-krisflyer Fri, 04 Oct 2024 00:43:20 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=16360  ALL, Accor’s loyalty programme, and KrisFlyer, the rewards programme of the Singapore Airlines (SIA) Group, have elevated their partnership to new heights.

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 ALL, Accor’s loyalty programme, and KrisFlyer, the rewards programme of the Singapore Airlines (SIA) Group, have elevated their partnership to new heights.

This enhanced collaboration is designed to make it easier and more valuable for members to enjoy limitless experiences, with seamless conversion between Reward points and KrisFlyer miles, along with exclusive bonus offers. Members now have even greater access to world-class experiences both in the air and on the ground.

Members converting KrisFlyer miles to Reward points will earn 50% more points. For every 4,500 KrisFlyer miles converted, 1,500 Reward points will be awarded, instead of the usual 1,000 points.

These points can be redeemed in more than 100 different ways. Members can choose from hotel stays and dining at Accor hotels worldwide, or access to exclusive experiences curated by ALL and available only on ALL.com, including major concerts and VIP sporting events. 

 ALL, Accor’s loyalty programme, and KrisFlyer, the rewards programme of the Singapore Airlines (SIA) Group, have elevated their partnership to new heights.

Similarly, members converting Reward points to KrisFlyer miles will receive a 50% bonus. For every 2,000 Reward points converted, 1,500 KrisFlyer miles will be granted, rather than the standard 1,000 miles. These miles can be used for flights, cabin upgrades, and unique travel experiences. 

“ALL has consistently redefined loyalty, offering a comprehensive range of rewards and experiences that extend far beyond hotel stays,” says Kerry Healy, chief commercial officer, Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy, Accor. “Our enhanced partnership with KrisFlyer continues to bring ALL’s dream to life: Making every traveller’s journey unforgettable. With seamless conversions and enticing bonuses, members can accelerate their points and miles accumulation, unlocking a world of possibilities in the air and on the ground. We feel very strongly about this partnership, as both Singapore Airlines and Accor are all about making travel more convenient, rewarding and packed with unforgettable experiences.” 

This two-way partnership enables members of both programmes to enjoy benefits across Accor’s network of over 5,600 hotels and resorts globally, as well as flights to more than 120 destinations serviced by Singapore Airlines.

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Dorsett Partners with Cathay Pacific on Loyalty https://www.theartofbusinesstravel.com/news/dorsett-partners-with-cathay-pacific-on-loyalty/?utm_source=rss&utm_medium=rss&utm_campaign=dorsett-partners-with-cathay-pacific-on-loyalty Tue, 21 May 2024 01:11:35 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=15829 Dorsett Hospitality International has entered into a new partnership with Hong Kong-based airline Cathay Pacific.

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Dorsett Hospitality International has entered into a new partnership with Hong Kong-based airline Cathay Pacific.

This collaboration will allow Dorsett – Your Rewards members to convert their points into Asia Miles so they can explore the world with greater convenience, flexibility and rewards.

Members of Dorsett – Your Rewards can earn and accumulate points by staying at any of our 22 participating Dorsett, Dao by Dorsett, d.Collection and Silka hotels across Mainland China, Hong Kong, Singapore, Malaysia, London and Australia. The hotel group’s programme is designed with simplicity and transparency in mind – no strings, no catches. Just instant benefits, including an exclusive additional 12 per cent discount on room bookings made via our hotel websites or membership platform.

With this partnership, members of Dorsett – Your Rewards can now seamlessly convert their accumulated points into Asia Miles, which can be utilised for amazing journeys, experiences and curated products. The conversion rate is simple and rewarding, with each Dorsett – Your Rewards point equivalent to ten Asia Miles.

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Onyx Partners Airasia for Loyalty https://www.theartofbusinesstravel.com/news/onyx-airasia/?utm_source=rss&utm_medium=rss&utm_campaign=onyx-airasia Thu, 25 Jan 2024 01:58:03 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=15331 ONYX Hospitality Group, operators of brands such as Amari, OZO, Shama, and Oriental Residence, has partnered with AirAsia Rewards. 

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ONYX Hospitality Group, operators of brands such as Amari, OZO, Shama, and Oriental Residence, has partnered with AirAsia Rewards.

Onyx, which manages hotels, resorts, and serviced apartments across diverse countries in the Asia Pacific region, is committed to accelerated growth in Southeast Asia while cultivating new, enriching experiences through collaborations.

In its latest collaboration, the company has joined forces with airasia rewards, a loyalty programme operating under the airasia Superapp (soon to be rebranded as airasia MOVE). Together, the companies aim to craft an unforgettable travel and stay experience tailored for airasia members, who will be entitled to enjoy up to a 30 per cent discount on hotel rooms affiliated with ONYX Hospitality Group while also having the opportunity to earn 500 airasia points.

Participating locations include Amari Bangkok, Amari Don Muang Airport Bangkok, Amari Pattaya, Amari Hua Hin, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Buriram United, Amari Vang Vieng, Amari Johor Bahru, Amari SPICE Penang, Amari Raaya Maldives, OZO North Pattaya, OZO Phuket, OZO Chaweng Samui, OZO George Town Penang, Shama Lakeview Asoke Bangkok, Shama Sukhumvit Bangkok, Shama Yen-Akat Bangkok, Shama Luxe Sukhumvit Bangkok, Shama Petchburi 47. The offer further extends to Hotel 108 Hong Kong, Y Hotel Hong Kong, and Oriental Residence Bangkok.

ONYX Hospitality Group, operators of brands such as Amari, OZO, Shama, and Oriental Residence, has partnered with AirAsia Rewards. 

In addition to the perks associated with airasia rewards, Onyx Rewards members are entitled to exclusive discounts on rooms, restaurants, and spas. Furthermore, they can enjoy various benefits such as room upgrades, flexible check-in and late check-out options, and a host of other privileges, varying according to their membership type. The range of benefits extends to include special privileges from participating partners, ensuring a unique and highly rewarding experience for all members.

“This collaboration represents a fusion of the strengths from two renowned and trusted partners, each excelling in delivering exceptional travel experiences and top-notch accommodation services, encompassing hotels, resorts, and serviced apartments on a global scale,” says Niwat Vaitayamongkol, Senior Director of Brand and Marketing Communications at ONYX Hospitality Group. We aim to offer a truly superior, all-encompassing experience, providing a diverse range of accommodation styles catering to all types of travellers.”

ONYX Hospitality Group, operators of brands such as Amari, OZO, Shama, and Oriental Residence, has partnered with AirAsia Rewards. 

 “We are thrilled to unveil our collaboration with Onyx Hospitality Group,” says Bawornpak Siripanich, Country Head of airasia rewards Thailand. “It aligns seamlessly with our mission to establish exclusive partnerships that uninterruptedly deliver benefits and privileges to our valued members. This partnership enables our members to enjoy discounted rooms accompanied by world-class service while simultaneously accumulating airasia points. These points can be redeemed for flights, hotels, and cash vouchers from numerous renowned brands through the airasia Superapp. This represents one of the most distinctive experiences we provide to our members.”

For airasia membership, to avail the 30% room discount, guests are required to provide their airasia members ID along with their first and last name in the ‘Additional details’ box. On the day of arrival, guests must inform the hotel of their airasia member ID during check-in to confirm their identity.

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Marriott Bonvoy & Krisflyer Strengthen Loyalty Programme https://www.theartofbusinesstravel.com/news/marriott-bonvoy-krisflyer/?utm_source=rss&utm_medium=rss&utm_campaign=marriott-bonvoy-krisflyer Wed, 13 Dec 2023 10:18:12 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=15244 Marriott International's Marriott Bonvoy and Singapore Airlines' KrisFlyer loyalty programmes have strengthened their strategic partnership.

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Marriott International’s Marriott Bonvoy and Singapore Airlines’ KrisFlyer loyalty programmes have strengthened their strategic partnership.

Now, eligible members of the two programmes may receive a status match and take advantage of an accelerated pathway to obtain a higher elite status. The expansion of this collaboration is in addition to the two-way points and miles transfer benefits for members of both programmes that was announced in January 2023, and allows them to convert their Marriott Bonvoy points into KrisFlyer miles and vice versa.

“We are thrilled to announce the expansion of our collaboration with Singapore Airlines, providing members with added value to make the most of their travels and enjoy exclusive benefits across Marriott Bonvoy’s extensive global network of nearly 8,700 hotels and resorts spanning over 30 distinct brands,” says John Toomey, Chief Sales and Marketing Officer, Asia Pacific excluding China, Marriott International. “This is a significant milestone that not only marks the extension of our global airline programme but also reaffirms our commitment to continuously enhance our approach to customer loyalty.”

Marriott International's Marriott Bonvoy and Singapore Airlines' KrisFlyer loyalty programmes have strengthened their strategic partnership.

“Strengthening our partnership with Marriott allows KrisFlyer members to unlock even greater benefits while enjoying more ways to earn and redeem their points and miles,” says Mr Dai Haoyu, Acting Senior Vice President Marketing Planning, at Singapore Airlines. “This comes at an opportune time amid the strong demand for international travel. With this enhancement, our members can look forward to better value, as well as more accrual and redemption opportunities that match their evolving lifestyle interests.”

The enhanced benefits include Status Match, with members able to enjoy an elite status match according to the elite tiers of both programmes. Solitaire PPS Club, PPS Club, and KrisFlyer Elite Gold members will receive a status match to Marriott Bonvoy Gold, while Marriott Bonvoy Platinum, Titanium, and Ambassador members will receive a status match to the KrisFlyer Elite Silver tier.

Marriott Bonvoy Elite status benefits may include room upgrades, late check-outs, bonus points, welcome gifts, and more. KrisFlyer Elite status benefits may include bonus miles, complimentary seat selection for customers flying with Singapore Airlines, complimentary lounge access, priority check-in and boarding, additional baggage allowance, and more.

Marriott International's Marriott Bonvoy and Singapore Airlines' KrisFlyer loyalty programmes have strengthened their strategic partnership.

Eligible Marriott Bonvoy members can also accelerate the upgrade of their KrisFlyer membership to higher tiers by completing as few as two to four flights with SIA within a six-month period. Similarly, eligible KrisFlyer members can achieve accelerated status match with Marriott Bonvoy by staying three to 10 nights at any participating Marriott Bonvoy portfolio of hotels, within a span of six months.

Marriott Bonvoy and KrisFlyer will also periodically launch exclusive campaigns where members can earn both miles and points through their hotel stay and flights. More details will be announced in due course.

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Marriott Bonvoy Expands Airline Loyalty Collaborations https://www.theartofbusinesstravel.com/news/marriott-bonvoy-air-china/?utm_source=rss&utm_medium=rss&utm_campaign=marriott-bonvoy-air-china Wed, 12 Jul 2023 23:55:47 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=14482 Marriott Bonvoy, the travel program of Marriott International, has relaunched its collaborations with frequent flyer programs Air China PhoenixMiles and China Southern Airlines Sky Pearl Club.

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Marriott Bonvoy, the travel program of Marriott International, has relaunched its collaborations with frequent flyer programs Air China PhoenixMiles and China Southern Airlines Sky Pearl Club.

These collaborations aim to offer exclusive benefits to members, including the new opportunity for members to earn miles for stays at Marriott Bonvoy hotels around the world, and transferring Marriott Bonvoy points to miles.

Air China PhoenixMiles and China Southern Airlines Sky Pearl Club are two of China’s most prominent frequent flyer programs in the aviation industry, both of which have an extraordinary portfolio and robust membership base, offering comprehensive miles-earning benefits like award tickets redemption, upgrades, and a variety of travel-related products and services when taking flights of Air China and China Southern Airlines.

Marriott Bonvoy, the travel program of Marriott International, has relaunched its collaborations with frequent flyer programs Air China PhoenixMiles and China Southern Airlines Sky Pearl Club.

By collaborating with these two frequent flyer programs, Marriott Bonvoy is providing its members with more choices to get the utmost out of points earning and redemption, making travel more convenient. With the access to affluent airline footprints, Marriott Bonvoy members can choose to earn Marriott Bonvoy Points or the flyer programs’ miles when making eligible purchases at participating Marriott Bonvoy hotels. The miles range from 1 mile to 2 miles per 1 USD spent on all qualifying charges across different Marriott Bonvoy brands. Alternatively, members will be able to transfer their Points to Miles for Air China PhoenixMiles or China Southern Airlines Sky Pearl Club at a conversion rate of 3:1. With every 60,000 points exchanged, joint members will also receive an additional 5,000 bonus miles.

“As a travel program encompassing a powerful portfolio of 31 hotel brands, Marriott Bonvoy is at the heart of our consumer strategy, with a focus on fostering partnerships that engage our members to get the most out of travel,” says Yibing Mao, President, Greater China, Marriott International. “This is a great opportunity to re-establish a collaboration with two leading local frequent flyer programs, Air China PhoenixMiles and China Southern Airlines Sky Pearl Club, to have an in-depth insight in Chinese customers. We also believe that the partnership will provide diversified benefits and various experiences catering to members’ needs by delivering extra value.”

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Qantas and Accor Offer Gold Upgrade https://www.theartofbusinesstravel.com/news/qantas-accor/?utm_source=rss&utm_medium=rss&utm_campaign=qantas-accor Fri, 29 Jul 2022 06:27:14 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=13667 Together, Accor and Qantas, are offering eligible frequent flyers the opportunity to secure Gold status in the ALL program if they register and link their accounts before August 12.

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Together, Accor and Qantas are offering eligible frequent flyers the opportunity to secure Gold status in the ALL program if they register and link their accounts before August 12.

ALL Gold status delivers an assortment of benefits, including room upgrades, early check-in or late check-out, and guaranteed room availability. The ALL Gold status gift offer is available to frequent flyers who hold Silver, Gold, Platinum and Platinum One Status, as well as Points Club Plus and Chairmans Lounge members who register and link their accounts before 12 August 2022.

Platinum One Qantas Frequent Flyers will also receive a special invite to register to fast track to ALL Platinum status by linking their account before 12 August, if they haven’t already, and staying one night in a participating Accor hotel before December 31, 2022.

ALL Platinum status unlocks a range of elite member benefits such as suite upgrades, access to the Executive Lounge and complimentary breakfast at Accor Asia Pacific properties.

The partnership was established to reward mutual members of both programs at every stage of their travel journey, by earning points in both programs when they fly with Qantas and stay in one of Accor’s hotels, resorts and apartments across Asia Pacific.

“Working together with Qantas, this is the first time we have provided complimentary ALL Gold status without travellers needing to stay at an Accor property and the one-night fast track into Platinum is the most generous fast track we have ever offered,” says Accor Pacific Chief Executive Officer, Sarah Derry. “It comes at a time when we are seeing incredibly strong demand for travel and gives frequent flyers immediate access to the top benefits of our ALL – Accor Live Limitless loyalty program. It’s a great way for Qantas Frequent Flyers to experience the best of Accor, while also boosting their points earning potential within our loyalty program.”

Key benefits of Gold status include earning at least one ALL Reward point for every US$10 spent on eligible Qantas flights (on top of the Qantas Points they would normally earn); a status bonus of up to 12 more ALL Reward points per US$10 spent when staying at an eligible Accor property, on top of the three Qantas Points earnt per US$1 spent; and guaranteed room availability, room upgrades (when available), early check-in or late check-out, and a welcome drink and gift.

Typically, members are required to stay 30 nights with Accor to reach Gold and 60 nights to achieve Platinum each membership year. Once applied, the Accor status boost will remain in effect until December 31, 2023

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Millennium Hotels & Resorts Launches New Prestige Loyalty Tier https://www.theartofbusinesstravel.com/news/my-millennium-prestige/?utm_source=rss&utm_medium=rss&utm_campaign=my-millennium-prestige Fri, 06 May 2022 09:52:35 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=13507 Millennium Hotels & Resorts' global loyalty programme, My Millennium, will launch a new prestige tier, which delivers enhanced benefits to loyal members.

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Millennium Hotels & Resorts’ global loyalty programme, My Millennium, will launch a new prestige tier, which delivers enhanced benefits to loyal members.

The new benefits include additional point accumulation for every dollar spent, priority check-in and check-out, complimentary room upgrade and triple points accumulation for members’ birthday month.

The launch of My Millennium Prestige comes on the back of relaxed travel restrictions around the world. With holidays and business trips expected to surge, the timely launch will benefit travellers who stay at Millennium Hotels and Resorts’ properties.

“After a long pause in global travel, we are now seeing a revival in both business and leisure travel,” say Mr. Saurabh Prakash, Group Senior Vice President, Commercial for Millennium Hotels and Resorts. “The pent up demand has driven business at many of our hotels to pre-pandemic levels so the launch of My Millennium Prestige comes at an opportune time. My Millennium is one of our key pillars in engaging and acquiring customers by delivering memorable member experiences. By enhancing our loyalty programme, we aim to turn guests into loyal members so that Millennium Hotels & Resorts remains their preferred accommodation choice.”

Business travellers need to stay just ten nights to qualify for the exclusive Prestige membership tier and receive a range of perks and privileges. These include 15 points with every US$1 for rooms; 4 points with every US$1 spent on incidental charges such as dining, room service and laundry; priority check-in and check-out; welcome amenities, like chocolates, cookies or fruit platters; room upgrade to the next category; early check-in and late check-out; exclusive invitations to My Millennium events; and Double Points for every ten nights they stay.

Members of My Millennium – which used to be a single-tiered programme – will be automatically upgraded to the new Prestige membership status when they stay a total of ten nights with Millennium Hotels and Resorts. They will then get to enjoy the perks and privileges of their upgraded membership for one year.

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AA Launches Reimagined AAdvantage Program https://www.theartofbusinesstravel.com/news/loyalty-points/?utm_source=rss&utm_medium=rss&utm_campaign=loyalty-points Wed, 02 Mar 2022 03:42:50 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=13422 American Airlines launches its reimagined AAdvantage loyalty program, offering business travellers even more reards and flexibility.

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American Airlines launches its reimagined AAdvantage loyalty program, with Loyalty Points, offering business travellers even more rewards and flexibility.

One of the most exciting developments is the introduction of complimentary seat upgrades for all AAdvantage status members. Starting this month, AAdvantage members will say goodbye to complicated elite qualifications as they welcome the simplicity of tracking one metric: Loyalty Points.

This single-point system, in which one qualifying AAdvantage mile earned equals one Loyalty Point, positions the AAdvantage program as the largest airline loyalty program that will not require members to track miles, dollars and/or flight segments to earn status. The program gives members more ways to get status as they earn miles and Loyalty Points by flying, dining, shopping and using an AAdvantage credit card.

American Airlines launches its reimagined AAdvantage loyalty program, offering business travellers even more reards and flexibility.

AAdvantage status elevates the travel experience with free checked bags, priority check-in, priority security and priority boarding on American and oneworld Alliance partners. AAdvantage Gold and AAdvantage Platinum members will also receive access to complimentary upgrades on all American flights within North America, regardless of the flight distance, starting this week, with complimentary travel companion upgrades coming later this year.

“The past few years have taught us that loyalty is not one-size-fits-all — it comes in different forms,” says Alison Taylor, American’s Chief Customer Officer. “We recognize the path to earning status is different for each individual, which is why we’re giving members more ways to earn Loyalty Points — whether by flying, shopping or using an AAdvantage credit card. We want to make it easier for our customers to achieve status wherever they may be in their travel journey.”

This month, AAdvantage members will also have access to an updated online AAdvantage Status Estimator to help project their status qualification from flying and shopping. For every qualifying AAdvantage mile earned, members receive one Loyalty Point. Members will see their progress toward status with Loyalty Points within their AAdvantage account on aa.com and the American Airlines app. Once a member achieves a status level, their enhanced travel experience and status will be valid through March 31 of the following year.

American Airlines launches its reimagined AAdvantage loyalty program, offering business travellers even more reards and flexibility.

AAdvantage members earn miles when they fly on American, the oneworld Alliance carriers and other eligible airlines like JetBlue. With the recently announced exclusive partnership with GOL, Brazil’s largest airline, American continues to expand opportunities for AAdvantage members to earn, redeem and enjoy reciprocal benefits across its global network.

Members will also earn miles from everyday spending with the AAdvantage eShopping, SimplyMiles and AAdvantage Dining programs, booking hotels and rental cars with AAdvantage partners, as well as purchases made with an AAdvantage credit card.

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New Marriott Bonvoy AMEX Credit Cards Launch in Japan https://www.theartofbusinesstravel.com/news/marriott-bonvoy-american-express/?utm_source=rss&utm_medium=rss&utm_campaign=marriott-bonvoy-american-express Thu, 10 Feb 2022 03:40:10 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=13376 Marriott Bonvoy, Marriott International’s award-winning travel loyalty program, and American Express have launched two new cobrand cards in Japan.

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Marriott Bonvoy, Marriott International’s award-winning travel loyalty program, and American Express have launched two new cobrand cards in Japan.

The Marriott Bonvoy American Express Premium Card is a refreshed edition of the existing Starwood Preferred Guest American Express Card launched in 2013, and the Marriott Bonvoy American Express Card is a new cobrand card for travellers looking for memorable travel experiences.

With the new Marriott Bonvoy American Express Card, card members can earn Marriott Bonvoy points with daily spend. Card members will be instantly given Marriott Bonvoy Silver Elite status and will be upgraded to Gold status if they spend JPY 1 million (US$8,6057) annually on their card. Eligible card members can also enjoy a welcome bonus of 10,000 Marriott Bonvoy points if they spend JPY 300,000 (US$2,597) in the first three months.

The Marriott Bonvoy American Express Premium Card offers card members instant Gold Elite status and allows card members to achieve Platinum status if they spend JPY 4 million (US$34,629) a year on their card. Card members can also take advantage of accelerated points earnings with six Marriott Bonvoy points earned for every JPY100 (US$0.86) spent at hotels across the Marriott Bonvoy portfolio.

Other Marriott Bonvoy American Express Card perks include a US$100 Property Credit, which can be used on eligible purchases with a two-night minimum stay at participating The Ritz-Carlton and St. Regis hotels worldwide, designated airport lounge access and travel insurance with card usage from American Express. With nearly 8,000 hotels and resorts across 30 brands globally, Marriott Bonvoy American Express Card Members can use their accumulated points to redeem free hotel nights and bid and redeem points for exclusive money-can’t-buy experiences at world-class events in sports, arts, culture and entertainment via Marriott Bonvoy Moments.

“The launch of the new and refreshed Marriott Bonvoy American Express Cobrand Cards offer a greater choice of products tailored to the needs of card members in Japan,” says Bart Buiring, Chief Sales & Marketing Officer, Asia Pacific, Marriott International. “This is a timely launch as international travel gradually opens up and Card Members can earn points for free stays faster when making purchases with our Cobrand Cards.”

“People’s desire and passion to travel has been growing each day, and the ways people enjoy travel have diversified with new styles of travelling being created. To meet this demand, American Express has decided to provide a wider range of options to customers seeking an enriching hotel stay and travel experience,” says Hiroyuki Yoshimoto, Senior Vice President and Japan Country Manager, American Express International, Inc. “We’ve been growing a robust partnership in the market by offering premium travel and hotel experiences to deliver satisfaction to our Card Members through our Cobrand Card product launched in Japan in 2013. With the change in people’s lifestyles and travel preferences, Marriott and American Express have decided to renew and evolve our partnership to provide even more valuable and memorable experiences to customers by releasing two new Cobrand Cards.

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Etihad Launches Sustainable Corporate Loyalty Programme https://www.theartofbusinesstravel.com/news/corporate-conscious-choices/?utm_source=rss&utm_medium=rss&utm_campaign=corporate-conscious-choices Tue, 25 Jan 2022 02:59:12 +0000 https://www.theartofbusinesstravel.com/?post_type=news&p=13337 Etihad Airways has launched its dedicated sustainability-focused corporate rewards programme, Corporate Conscious Choices.

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Etihad Airways has launched its dedicated sustainability-focused corporate rewards programme, Corporate Conscious Choices.

The new sustainability-focused corporate rewards programme is designed to facilitate and deliver corporate partner sustainability goals through carbon offsetting, sustainable aviation fuel (SAF) investments and green surcharge fares.

Corporate Conscious Choices is designed specifically for organisations committed to reducing emissions and operating sustainably, with rewards and incentives designed to proactively support pro-environmental, social and governance (ESG) initiatives and employee behaviour.

The airline’s programme provides benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles and Carbon Offsets. The programme has already resonated among corporates, with a number of leading global organisations partnering with Etihad to launch the programme, including CWT, one of the largest business travel management companies globally; and Accenture.

“Sustainability has been at the top of Etihad’s agenda as the most significant long-term priority of our business for a long time now, but it is more than just a business priority,” says Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group. “It’s a social responsibility, as the influence organisations have on society as leaders, helping consumers make sustainable choices in their everyday lives, is a duty and obligation of doing business. We have put a lot of focus on what governments and regulators should be doing to battle climate change, but the fact is we need corporates’ help and there is an equal responsibility for corporates to do what they can to reduce their own carbon footprint while leading by example to help consumers to live more sustainably.”

Corporate Conscious Choices has been designed as an open platform that can be adapted to the unique needs of individual corporates, so rewards and incentivisation can be tailored against any of the four core pillars of the programme. Sustainable aviation fuel is potentially one of the key components to a sustainable future of air travel, with the potential to reduce up to 80% of net carbon emissions throughout its full-cycle from production to utilisation. Through Corporate Conscious Choices, corporate partners will have the ability to bulk buy Sustainable Aviation Fuel with Etihad, which will be fully accredited and can be used to offset against the company Scope 3 emission requirement.

Etihad Airways has launched its dedicated sustainability-focused corporate rewards programme, Corporate Conscious Choices.

The programme’s Green Surcharges pillar allows corporates to have a “green surcharge” added to each corporate travel flight ticket, which is then invested in offset solutions, such as SAF, mangrove planting, re-forestation or community projects in Africa. The surcharge will pay or partially pay for the emissions created by staff on business travel, and these investments will be fully accredited where possible to provide the corporate with Scope 3 emission reductions.

Corporate Conscious Miles sees Etihad Guest Miles also awarded to business traveller’s organisation as well. In addition to this, Corporate Conscious Points can be used to offset corporate travel, everyday activities or purchase sustainable products from the Etihad Guest Reward Shop. Etihad will further reward businesses should their employees make conscious choices as provided within the Etihad Guest programme.

With Carbon Offsets, Corporate Conscious Points can be invested in either an Etihad Offset programme or a programme of the corporate’s choice to offset the emissions produced on every Etihad business travel flight. The Etihad solutions will be accredited where possible and provide a contribution to the corporation’s Scope 3 reduction and additionally scope 1 reductions for Etihad.

With governmental pressure for corporates to demonstrate and uphold ESG standards, integrating offset schemes within corporates may raise these corporates scores in ESG indices, and Etihad will also work with partners on other ESG initiatives.

Corporate Conscious Choices follows the launch of the Etihad Guest Green Loyalty programme, Conscious Choices and rounds out Etihad’s customer sustainability offering to facilitate and incentivise sustainable travel and lifestyle choices.

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The post Etihad Launches Sustainable Corporate Loyalty Programme first appeared on The Art of Business Travel.

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